Type selection and pairing has never been a straightforward task. The rapid increase of new typefaces, formats, and licensing options hasn’t made it any easier. This explosion of choice can be either intimidating or empowering; it all depends on your knowledge and skill set. In this workshop we’ll learn techniques that can make finding the right font one of the best parts of any job. Build a broader and smarter selection criteria, understand the connections between form and function, catch up on the latest suppliers and purchasing models, learn how to break free of overused fonts, and generally see typefaces with new eyes.