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08Dec
A Crash Course in Type Selection with Stephen Coles
10:00 AM - 11:59 PM Letterform Archive Reading Room
Date: December 08, 2018 to December 08, 2018
Where: Letterform Archive Reading Room, 1001 Mariposa Street, San Francisco, California, United States, 94107
Phone: N/A
Event Type: Arts & Theater
Ticket Price: N/A
Type selection and pairing has never been a straightforward task. The rapid increase of new typefaces, formats, and licensing options hasn't made it any easier. This explosion of choice can be either intimidating or empowering; it all depends on your knowledge and skill set. In this workshop we'll learn techniques that can make finding the right font one of the best parts of any job. Build a broader and smarter selection criteria, understand the connections between form and function, catch up on the latest suppliers and purchasing models, learn how to break free of overused fonts, and generally see typefaces with new eyes.